Tag: #Cinematography

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GoPractical & IULM

GoPractical™ & IULM University of Comunication teaching program partnership 2021/2022

“GoPractical™ is an original and complex project, but it is precisely for this reason that it falls within those challenges that must be supported.”

With these words, the Rector of IULM, Gianni Canova, welcomed the educational offer of GoPractical™, thus introducing for the first time Special Effects Masterclasses in the university’s program.

Practical director Marcello Baretta will offer students of the Faculty of Cinema the opportunity to learn about the history and evolution of the seventh art from a new perspective, sensitizing the new generations of filmmakers to the gap between digital and analog techniques.

The opening of the educational activities will also include the presentation of the book Il regista pratico (The Practical Director), a special event mediated by the Rector Gianni Canova during which students will be able to admire live, on temporary display, some animatronic special effects.

The agreement between GoPractical™ and IULM inaugurates a series of collaborations and initiatives aimed at deepening technical and artistic aspects of the international film industry according to the GoPractical™ brand approach.

 

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GoPractical: brand launch

GoPractical™: the analog Cinema brand debuts

Future and tradition merge together, bringing a new reality to the italian film industry: GoPractical™ is born, the film brand based on an approach that places craftsmanship and creativity at the center of productions, resorting exclusively to analog solutions and putting aside digital.

Magic that you can touch with bare hands: this is the goal of practical director Marcello Baretta, already author of courses and essays on Cinema and now coming out with “Il regista pratico” (“The Practical Director”), the work published by Tra Le Righe Libri that recounts the techniques, advantages and values of practical Cinema.

In order to preserve and relaunch the analog know-how, GoPractical™ also inaugurates THE PRACTICAL PEOPLE, an international network open to workers and artists who still operate wholly or in part in the traditional way, without digital.

GoPractical™ is also dedicated to teaching the history of Cinema through educational activities and formats, spreading techniques and technologies with particular attention to the difference between analog and digital and stimulating new generations to rediscover the concreteness behind the spectacularity of great Cinema.
Many activities and initiatives are planned for the new year, including important partnerships with the most established Italian universities of Cinema.

Announced with a spectacular promo that brings into play animatronic special effects, stopmotion and timelapse, GoPractical™‘s entry into the audiovisual market marks a turning point in the way of conceiving and making Cinema, opening the way to collaborations with Production Companies, workers and talent.

 

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The practical director

The book The Practical Director is now available in bookstores

The book Il regista pratico (The Practical Director) by Marcello Baretta, published by Tra Le Righe Libri, is finally available in all bookstores and online.

More than 200 pages to tell about the Cinema of the past and of the future by introducing an innovative directing style, based on the recovery of those more traditional and fascinating techniques that allow the spectator to touch the magic that scores on the big screen.

What are practical effects? Is it possible to make spectacular productions without resorting to CGI? Does it cost more to go digital or practical? What is the future of the cinematic experience in the age of streaming? What is the value of the original film in a market that chases seriality and franchises? What role does the figure of the director play in all this?

Skillfully alternating technical explanations and conceptual reflections, The Practical Director is a fascinating journey studded with questions for which the author seeks possible answers by exploring the principles and values of an alternative Cinema, more spectacular and less virtual.

In the panorama of essays dedicated to the cinematographic art, The Practical Director represents an absolute novelty that opens a new perspective in the way of making and seeing films.