Analog film brand GoPractical presents a new exclusive production: “Stagecraft”
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Merging cinematic productions and didactic mission, GoPractical uses exclusive scale models, mechanized prototypes and hyper-realistic miniatures to reveal story, techniques and tricks of the practical solutions applied, in this case, to the production design of Hogwarts Castle, the iconic location selected specifically to celebrate the twentieth anniversary of Harry Potter and the Philosopher’s Stone.
The analog directing style of Marcello Baretta – founder of GoPractical – opens the video with an incipit shot in 16mm film and moves on with a long narrative enhanced with inserts, motion graphics and animations such as stopmotion, timelapse and motion-control that make complex concepts and technologies visually comprehensible to everyone.
From the casting and molding phases to the assembly of the facades, from economies of scale to permanent sets, from the forced perspective to wild walls: the new GoPractical production represents a visual manual about set design aimed once again at raising awareness among new generations towards the discovery and enhancement of practical solutions within an industry that is nowadays increasingly turning to virtual sets and digitization.
Indeed, within the video practical special effects are used too, such as the three-dimensional GoPractical logo suspended in the clouds, a tribute to the one that opens every film in the Harry Potter saga.
In a production based on miniatures and scale models, attention to every detail is essential. Phil Soheili’s photography envelops the set reconstructions with a light that could be the one of a sunrise or of a sunset: it constitutes the metaphor of the end of large sets era or perhaps of their rebirth, a metaphor that is completed with the main sequence, lighted up with fluorescent tubes that give a blue-night atmosphere.
Alberto Lodi’s motion graphics highlight even the most microscopic details of the prototypes and the sound edited by Francesco Podda’s Sineflow Music makes every nuance of the story clear.
With the special participation of the film critic Lorenzo Bianchi – former author of articles about Harry Potter – and the practical director Marcello Baretta – author of the prototypes – GoPractical inaugurates its first collaboration with Longtake, a Cinema network founded by the critic Andrea Chimento.
After “Animatronic”, GoPractical produces and distributes “Stagecraft”, confirming itself as the brand of analog Cinema that allows the audience to touch the magic of Cinema with its bare hands.